Nishane is the first and still only Turkish fragrance brand to have received international acclaim soon after its launch.

Nishane is a brand of artistic perfumery created in 2012 by Murat Katran and Mert Güzel, with the ambition to create a global brand, something new and distinct. United by a passion for fragrances and traveling often for work, they fall in love with niche perfumes that cannot be found in their country of origin. In fact, in Turkey, no artistic fragrance brands were produced, so they understand that they are dealing with something that "had never been done before" ..

Nishane in Turkish means "sign", "symbol": "Nishane is the symbol of the value you give to yourself and your loved ones through unique and sophisticated fragrances, which are part of collections designed with the utmost care". Their goal is to reflect the spirit of the city: extraordinary for its rich history and culture, the cradle of many civilizations, where different peoples have met and overlapped for centuries, leaving a fascinating baggage of smells and emotions. Istanbul has rooted traditions but also a modern vision and cosmopolitan structure. Honoring the Turkish tradition of offering guests the cologne as an intrinsic way of showing hospitality, the perfumers of Nishane dreamed of modernizing this act of sharing pleasant smells with others. Obtaining a distinctive formula, blending high-quality notes from around the world in an effort to create original and long-lasting perfumes to be appreciated and remembered.