Albert Fouquet, the son of a Parisian aristocrat, was part of the elite of French society in the early 20th century and a connoisseur of perfumes. In an upstairs room of the family castle, Fouquet created and perfected various essences for personal use, aided by Philippe, the family butler. During social events he surprised everyone with an exquisite fragrance that became more and more in demand within the exclusive social circle he frequented. However, Fouquet continually turned down proposals to market his fragrance. One night during his summer vacation in 1937 on the French Riviera, Albert met and got along very well with a young American student who was touring France in a convertible: John F. Kennedy. Minutes after being unveiled, JFK was captivated by the essence that Albert wore. John's charm and sympathy convinced Albert to give him a taste of his fragrance with a note at the hotel the following morning: "In this bottle, you will find that hint of French glamor that your American personality lacks."
Upon returning from vacation, Albert received a letter from John in the United States thanking him for his kind gesture and informing him of the success his perfume was having among his friends. He asked Albert to send him eight samples, "and if your production allows, another one for Bob." Without fully understanding the request, Albert decided to send a box with enough samples to offset the transport costs. His perfectionism extended not only to the fragrance but to everything around it. He did not carry out the order until Philippe found some beautiful glass bottles in a Parisian pharmacy that Albert considered suitable for his fragrance. Eventually, he ordered several boxes decorated with the same pattern as the shirt JFK was wearing when they met, and then labeled the bottles and boxes with John's funny request: "EIGHT & BOB".