A modern European luxury brand that clearly reflects the ethnic influences of the Indian roots of the founder Ben Gorham, who brought his strong connection with art, creativity and lifestyle also in the world of perfumes.

Memories and emotions are captured in the niche perfume compositions of the Swedish brand Byredo. In contrast to the Scandinavian minimalist aesthetic.

The Byredo brand was founded in 2006 in Stockholm by the artist Ben Gorham. After a chance meeting with perfumer Pierre Wulff, he realized that he would rather create perfumes than paintings. He was particularly fascinated by the link between perfume and memory and decided that he wanted his childhood memories and experiences to come alive in modern perfume compositions.