American Crew is a milestone in the history of male grooming. It is the leading salon brand created especially for men and continuously developing and creating quality grooming products.

In 1994, a designer named David Raccuglia foresaw a future where men would pay the same attention to their looks as anyone else. And he knew he didn't want to lose their masculinity in the process.

Today, American Crew is the world's leading professional male grooming brand - hair, body, shaving and styling products.