Founded in 1916, it began its activity in Parma in a small perfume factory. The brand was renewed in 1993
Acqua di Parma expresses a style, a way of being, a philosophy of life oriented to contemporary luxury. Each product is made in Italy by expert master craftsmen, with the finest materials and ancient processing techniques that are handed down from one generation to another. Acqua di Parma, the essence of Italian style.
The original fragrance of the company, simply called Cologne, was created in 1916 in the historic center of Parma. The colony grew gradually in popularity throughout Europe thanks to its fragrance with a prevalence of citrus notes, fresh and light, in contrast with the previous aromas with strong aromatic notes and decided in vogue until then. [1] The colony was initially designed to perfume men's handkerchiefs, while today it is mainly used as a personal fragrance.