The new perfumes of Pepe Jeans London seem like a shaker The brand Pepe Jeans London speaks to the Z generation with a new two of carefree fragrances in the form of a shaker, for him, and a Martini glass for her Back in the nineties, when the desire to live and the lightheartedness was the order of the day. This innate positivity is transmitted by the Z generation (those born between 1996 and 2010) who today inspires the Pepe Jeans London brand in the creation of its latest olfactory signatures.