The Stars of e-commerce 2020/2021

by Gennaro
01 October 2020


These are the 500 Italian excellences of ecommerce. Mono and multi-brand sites, marketplaces and large international chains, small and medium-sized shops that, in an unprecedented year for numbers and users of digital commerce, have earned the best reputation and brought home the best results. The ranking was created by L'Economia con Statista, an international research and analysis company which, through the data and business intelligence portal ( with over two million registered users, provides statistics (over one million those already published ), market studies and consumer surveys relevant to companies.


Divided into eight sectors, it is a useful map to understand what Italians have bought and what Italians will buy in the coming months, on well-known, well-known, or perhaps even little-known sites. The methodology Starting from a list of over 7,000 online stores, Statista has selected through a pre-screening phase the online shops with the highest traffic and the characteristics necessary to pass the evaluation phase (site in Italian, B2C ecommerce, sale of goods physical).


1,500 sites thus accessed the "second phase" and then tested on the basis of six criteria (structure and ease of use, security, payment, purchase and delivery, customer service and communication, technical performance) on specific characteristics and objective criteria of the shop , from the payment methods provided to the presence of relevant information for the consumer or the contact possibilities for customer service.


In parallel, an online survey was conducted, where three thousand consumers evaluated the user experience of online stores. Finally, Statista aggregated the results of the technical test and those of the survey and assigned a final score to each site. The final ranking is made up of the 500 best scoring e-commerce stores, classified into eight product categories which are in turn divided into 33 total sub-categories.


Health and beauty: Cosmetics, Personal products is in first place! For this we thank our customers of all time and the new ones who in these last months of Lookdown for the pandemic have relied on us for online purchases, a period in which we wanted to continue working trying to reach all places in Italy and Europe and assisting day-to-day shipping and deliveries in person.