HELENA RUBINSTEIN presents a new night expert protocol of the RE.PLASTY line, in 2 steps: POWER A + H.A. To gently smooth the epidermis, the new night routine combines two key active ingredients: hyaluronic acid and retinol.

STEP 1 - Hyaluronic Acid: As the first step of the protocol, this smoothing emollient gel is composed of 3 types of hyaluronic acid molecules, known to accelerate hydration and redefine volumes: Non-fragmented hyaluronic acid has an aqua-trapping function (water tank), and retains water in the epidermis. Fragmented hyaluronic acid: strengthens skin volumes and helps reduce redness. Encapsulated hyaluronic acid - combined with a polymer that retains water - concentrates hydration in the stratum corneum. The skin appears immediately and visibly plumped.

STEP 2 - Retinol: resurfacing action at an optimal concentration. Recognized as one of the most powerful active ingredients in dermocosmetics, retinol has the power to make the skin visibly softer, well smoothed and renewed, thanks to its unprecedented potential for "regulation of keratinization processes and stimulation of the epidermal layers".

HELENA RUBINSTEIN has formulated a product with an optimal concentration of Retinol. Also suitable for sensitive skin, this carefully created formula ensures the reduction of redness. The application of the cream, light and rapidly absorbed, exfoliates the epidermis, thinning the stratum corneum and increasing the proliferation of keratinocytes.

WEEK 1: ONCE EVERY 3 NIGHTS

WEEK 2: ONCE EVERY 2 NIGHTS

WEEK 3: EVERY NIGHT

GEL WITH HYALURONIC ACID: Distribute the formula directly on the palm of the hand before exerting pressure from the center of the cheeks outwards. Subsequently, from the forehead to the temples. Repeat once. On the neck, open your hands in a V shape and apply light pressure, keeping your fingers up.

RETINOL CREAM: Apply directly with the fingertips starting from the center of the face making upward movements up to the temples. Slide outward from the center of the forehead. Finish by massaging diagonally along the neck. Repeat once. After applying both textures, lightly pinch along the nasolabial line, then continue horizontally from the center of the cheeks outwards. Repeat the same gesture also upwards from the tip of the nose to the forehead. Finish by gently smoothing the remaining texture with outward circular gestures.